APITT
Albania
The Riviera, Ottoman towns and a destination still priced as a discovery.
South East Europe
Why Albania is a strong destination
Albania is the fastest-rising short-haul story in the APITT South East Europe set: the Ionian Riviera, Berat and Gjirokastër (UNESCO), the Accursed Mountains, and a capital with cafés and bunkers. Operators can still sell value and authenticity that Croatia has largely priced out — with photography that matches anywhere on the Adriatic.
- Albanian Riviera — Himarë, Dhermi, Ksamil
- Berat and Gjirokastër UNESCO towns
- Theth and Valbona for mountain walking
- Strong value versus neighbouring Adriatic coasts
At a glance
Albania
| Capital | Tirana |
|---|---|
| Location | South East Europe · Adriatic & Ionian |
| Languages | Albanian |
| Currency | Albanian lek |
| Climate | Mediterranean coast · continental interior |
| Flying time | London to Tirana about 3h |
Photography
See Albania
Landmarks and landscapes — a starting set of photography for this destination.
South East Europe
More in this market
Croatia
Adriatic stone towns, islands and national parks — short-haul, high demand.
Serbia
Belgrade’s nightlife, fortress towns and a Danube corridor with real city energy.
Montenegro
A fjord-like bay, a walled town and mountains that drop into the Adriatic.
Bosnia and Herzegovina
Mostar’s bridge, Sarajevo’s old town and rivers under limestone hills.